Page 46 - Tax Free Catalogue Covers Research Report
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The highest proportion, one fifth, of 35-44 year olds are “very likely” to purchase holiday items online. Over 55s show the lowest propensity to purchase their holiday items online
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Online Pre-holiday Purchasing by Age
➢ Around half of 18-54 year olds are likely to purchase holiday items online, but likelihood to purchase falls to only 27% amongst those aged 65 and over
% Very/Quite Likely
50%
51%
51%
47%
27%
1% 26%
% Likely to Purchase Holiday Items Online – By Age
15%
19%
16%
14%
35%
33%
35%
33%
47%
30%
30%
36%
26%
14%
15%
17%
15%
7%
6%
13%
11%
4%
4%
% Very/Quite Unlikely
18-35 (84)
20%
Very unlikely
35-44 (86)
19%
Quite unlikely
45-54 (75)
13%
55-64 (98)
28%
Quite likely
65 and over (73)
26%
Very likely
Neither likely nor unlikely
Q14. If these pre-holiday purchases were available to buy via an online store with home delivery, before your departure, how likely would you be to use the online store to buy these items?
Significantly higher Significantly lower
