Page 47 - Tax Free Catalogue Covers Research Report

Cheaper prices would encourage over 3 in 4 of travellers to use an online store to buy the holiday items before travelling. Having regular promotions, free gifts with purchase and an availability of wide range of brands would motivate 1 in 3 to purchase online
47
Encouraging Online Purchasing of Holiday Items
➢ Finnish travellers are significantly more likely to be encouraged by regular promotions, well-known brands and online exclusives ➢ Cheaper prices are more important to under 35s whilst regular promotions and free gifts with purchase are more important to
under 35s and female travellers
Total (416)
Higher amongst...
Cheaper prices
76%
Over 35s 79%
Regular promotions
35%
Under 35s 48% Females 44%
Free gifts with purchase
35%
Under 35s 48% Females 42%
Wide range of brands
33%
Under 35s 45%
Well-known brands
22%
Online exclusives
19%
Friends/ family recomm.
16%
Under 35s 23%
Limited ed. products
12%
Danish (104)
75%
73%
25%
39%
40%
43%
31%
34%
20%
16%
18%
14%
8%
Finnish (105)
75%
44%
43%
36%
29%
26%
17%
15%
14%
Norwegian (100)
18%
15%
Swedish (107)
80%
32%
14%
32%
21%
17%
17%
9%
Q15. Which of the following would encourage you to use an online store to buy your holiday items prior to departure?
Significantly higher
Significantly lower