Page 49 - Tax Free Catalogue Covers Research Report
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The majority, 7 in 10, Danish and Swedish travellers do not read a fashion magazine. Me Naiset is the most frequently read fashion magazine in Finland, while Vi Menn is most popular in Norway
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Top 5 Fashion Magazines Read – By Nationality
➢ Elle and Cosmopolitan are the most widely read magazines across all four nationalities
➢ Finnish and Norwegian travellers are significantly more likely to read fashion magazines than Danish and Swedish travellers
Denmark (104)
Finland (105)
Norway (100)
Sweden (107)
Femina 14%
Me Naiset 30%
Vi Menn 26%
Svensk Damtidning 11%
Elle 12%
Kotiliesi 21%
Kvinner og Klær 14%
Elle 9%
ALT for Damerne 11%
Cosmopolitan 20%
Cosmopolitan 13%
Tara 8%
Costume 11%
Elle 14%
Elle 13%
Damernas Varld 8%
Vogue 3%
Marie Claire 6%
Costume 8%
Femina 7%
71% do not read a fashion magazine
47% do not read a fashion magazine
46% do not read a fashion magazine
70% do not read a fashion magazine
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Q17. Which, if any, of the following fashion magazines do you read?
