Page 48 - Tax Free Catalogue Covers Research Report
P. 48
H&M is the leading shop for fashion and beauty products for all nationalities except Finland where almost half shop in Prisma and H&M is in fourth position
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Top 5 Places Shopped for Fashion or Beauty – By Nationality
➢ Norwegian travellers are significantly more likely to shop in H&M compared to Danish travellers ➢ Under 35s are also more likely to shop for fashion/beauty in H&M compared to older travellers
Denmark (104)
Finland (105)
Norway (100)
Sweden (107)
H&M 29%
Prisma 47%
H&M 46%
H&M 39%
Other online store 15%
Sokos 42%
Other store 25%
Ahlens 36%
Lidl 14%
K-Citymarker 38%
Steen & Storm 16%
Kappahl 30%
Other store 13%
H&M 36%
Other online store 16%
Kicks 27%
Salling 13%
Stockmann 31%
Christiania Glasmagasin 8%
Zalando.com 21%
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Q16. Which of the following would encourage you to use an online store to buy your holiday items prior to departure?
