Page 45 - Tax Free Catalogue Covers Research Report
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Half of all Danish and Norwegian travellers are likely to purchase from an online shop selling holiday items in future. For Finnish and Swedish travellers, likelihood to purchase holiday items online is closer to 2 in 5
45
Online Pre-holiday Purchasing by Nationality
➢ This indicates that although Swedish travellers had the highest propensity to buy tax free items online, they have the lowest propensity to buy other holiday items online
% Likely to Purchase Holiday Items Online – By Nationality
% Very/Quite Likely
49%
44%
49% 41%
46%
15%
11%
17%
14%
34%
33%
32%
31%
32%
28%
32%
32%
39%
33%
13%
16%
13%
12%
14%
10%
8%
6%
8%
8%
Danish (104)
Very unlikely
Finnish (105)
Quite unlikely
Norwegian (100) Swedish (107)
Neither likely nor unlikely Quite likely
Total (416)
Very likely
Q14. If these pre-holiday purchases were available to buy via an online store with home delivery, Significantly higher
before your departure, how likely would you be to use the online store to buy these items?
10%
Significantly lower
