Page 41 - Tax Free Catalogue Covers Research Report

Almost 9 in 10 of those purchasing tax free items from an online shop had planned their online purchase using the printed pre-order catalogue. Preferring to shop elsewhere is a key reason for not purchasing from the pre-order catalogue
41
Reason for Not Purchasing from a Catalogue
➢ Finnish and Norwegian catalogue non-buyers are significantly more likely than Danish and Swedish travellers to prefer purchasing in airport duty free stores, while Danish and Swedish catalogue non-buyers prefer to shop online
➢ A lack of attractive promotions is a significantly greater purchase barrier amongst Finnish travellers than Swedish travellers
Danish (61)
Norwegian (58)
Swedish (55)
Total (227)
Prefer to shop in airport
25%
43%
55%
24%
37%
Prefer to shop online
Didn’t need anything
Lack of promotions
Nothing of interest
36%
25%
20%
16%
15%
15%
19%
21%
16%
55%
13%
11%
31%
40%
24%
42%
21%
7%
22%
15%
Can get better value elsewhere 13%
21%
14%
7%
14%
Q. Did you use the printed tax free catalogue to plan your purchase before entering the online store? Q. What are the main reasons why you did not purchase from a printed pre-order tax free catalogue?
Finnish (53)
Significantly higher
Significantly lower