Page 34 - Tax Free Catalogue Covers Research Report
P. 34
The “Vacation” themed covers are most likely to be looked through and read, while the “Fashion” themed covers are least likely
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Catalogue Cover Most Likely to Be Looked Through & Read – Total Level
➢ Females are significantly more likely to read the “Vacation” and “Product” themed covers, while males are significantly more likely to look through and read the “Fashion” covers
76%
75%
59%
% Very/quite likely
55%
Vacation 1a
Vacation 1b
Close Up 5a
Beach Babe 3a
Product 2b
Beach Babe 3b
Close Up 5b
Product 2a
Fashion 4b
Fashion 4a
53%
50%
48%
47%
44%
36%
Most likely to be looked through & read
Least likely to be looked through & read
Q7. For each magazine cover, please indicate how likely you would be to look through and read the catalogue?
Base: Total sample (416)
