Page 32 - Tax Free Catalogue Covers Research Report
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The “Vacation” themed Catalogue Covers are most likely to be opened. 4 in 5 travellers would be quite/very likely to open the Catalogue Cover with the wave
32
Catalogue Cover Most Likely to Be Opened – Total Level
➢ As before, the “Close Up” cover with the model wearing a hat and matching accessories (5a) is in third place and the “Beach Babe” featuring a model with an orange scarf is in fourth place (3a). The “Fashion” covers remained least likely to be opened
➢ Females are significantly more likely to open the “Vacation” and “Product” themed covers than males, who are significantly more likely to open the “Fashion” themed covers
81%
77%
62%
% Very/quite likely
57%
Vacation 1a
Vacation 1b
Close Up 5a
Beach Babe 3a
Product 2b
Beach Babe 3b
Close Up 5b
Product 2a
Fashion 4b
Fashion 4a
58%
54%
51%
47%
45%
37%
Most likely to be opened
Least likely to be opened
Q6. For each magazine cover, please indicate how likely you would be to open the catalogue?
Base: Total sample (416)
