Page 22 - North American & Caribbean Cruise Traveller

2.1.2 CRUISE LOCATIONS
Our research shows that just over 3 in 5 North American & Caribbean cruise travellers embark on cruises within the United States or Canada. However, there are many occurrences of passengers travelling to other countries within North American and the Caribbean region to start their cruise, most notably the Bahamas, where 11% of our sample started their cruise. Therefore, many passengers will have already been exposed to other Travel Retail channels on their trip prior to boarding the ship.
Once on the cruise, 9 in 10 travellers make at least one scheduled port call, the majority of which are within the Caribbean region. Overall, the Bahamas is the leading destination for port calls, with the United States and Mexico also key. Within the Caribbean region, the Bahamas, Aruba and Cayman Islands are the top three destinations for port calls.
The final destination for 9 in 10 North American & Caribbean cruise travellers is the same port at which their cruise began.
Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
62%
originate from their country of residence
90% of travellers make at least one scheduled stop
during their trip
90% of travellers end their cruise at the same port
at which it originated
of travellers
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