Page 29 - North American & Caribbean Cruise Traveller

Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
2.3 ON-BOARD FACILITIES
In terms of the facilities used on-board the cruise liner, on-board shopping acts as a leading additional activity, eclipsing all other facilities. However, not all ships in the region will incorporate all the facilities listed in the below table, particularly the smaller cruise liners. This being said, it is clear that on-board shopping should be considered a key on-board facility for cruise operators in the North American & Caribbean region.
Recall Usage % Use of Aware
75% 64% 85%
On-board Duty / Tax Free shopping
73% 49% 68%
Swimming pools / fitness
70% 50% 72%
Casinos / Nightclubs / Discos
70% 57% 82%
Entertainment services
62% 40% 66%
Excursion Services
59% 32% 54%
Additional Services (e.g. library)
52% 24% 46%
Sports activities
42% 15% 35%
Children’s facilities
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