Page 24 - Asian Cruise Traveller Duty & Tax Free Retail

Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
2.1.1 CHINESE MAINLAND
Around 82% of Chinese sea cruise travellers recall a Duty / Tax Free service either on-board the ship or on-land at a port store during their most recent trip. Of Chinese travellers aware of the service, a very high proportion go onto make a purchase, with on-board stores being the popular destination.
On-board purchasing being more popular among Chinese is not necessarily surprising due to on-board outlets in the Asian region often being positioned to provide a very high-end, luxury shopping experience designed to attract the Chinese shopper.
82%
ARE AWARE OF DUTY / TAX FREE OFFERINGS
78%
BROWSE THE DUTY / TAX FREE
OFFERINGS (95% of aware)
76%
PURCHASE FROM THE DUTY /
TAX FREE OFFERINGS (97% of browsers)
PURCHASE ON-BOARD: 58% PURCHASE ON-LAND: 53%
AWARENESS
Our research suggests that 82% of Chinese cruise travellers are aware a Duty / Tax Free service, although this is driven by male and younger travellers. Similar levels of service awareness exist for on-board and on-land services (both 62%).
BROWSING
Of total Chinese travellers aware of a Duty / Tax Free service during their trip, 95% go on to browse the offering. Therefore increasing awareness, particularly among females and older travellers, should be considered a priority. A slightly higher incidence of browsing occurs in on-board stores.
PURCHASING
76% of Mainland Chinese travellers make a purchase from a Duty / Tax Free store during their trip. On-board purchasing is much more prominent for Chinese travellers (58% vs. 53% on-land). Fashion & Accessories is the most purchased category for females; Jewellery & Watches for males.
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