Page 26 - Asian Cruise Traveller Duty & Tax Free Retail

Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
2.1.3 SINGAPOREAN
Relalively strong awareness of Duty / Tax Free Retail opportunities exists among Singaporean cruise travellers, with 85% being aware of a service on their most recent trip.
Despite this, of the nationalities we included in our research, Singaporeans
are the least likely to make a purchase, with less than two-thirds making a purchase during their trip. On-board recall and purchasing is stronger among Singaporeans which could be considered fairly surprising due to recent retail investments at the Singapore Cruise Centre.
AWARENESS
Our research shows that 85% of Singaporean cruise travellers recalled Duty / Tax Free services on their most recent trip. This is higher for on-board services, which is slightly surprising as previously mentioned, and is also higher for female passengers (92% vs. 77% among males).
85%
ARE AWARE OF DUTY / TAX FREE OFFERINGS
74%
BROWSE THE DUTY / TAX FREE
OFFERINGS (87% of aware)
64%
PURCHASE FROM THE DUTY /
TAX FREE OFFERINGS (89% of browsers)
PURCHASE ON-BOARD: 46% PURCHASE ON-LAND: 38%
BROWSING
87% of Singaporeans aware of a Duty / Tax Free service go onto browse the offering (74% of total travellers); the lowest level of all nationalities included in our research. The most widely browsed categories are Alcohol, Jewellery & Watches, and Fashion & Accessories.
PURCHASING
Almost two thirds of Singaporeans made a Duty / Tax Free purchase during their trip, with on-board stores being the more popular destination which is slightly surprising considering recent retail investment at Singapore’s Cruise Centre. Alcohol is the most purchased category.
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