Page 28 - Asian Cruise Traveller Duty & Tax Free Retail

Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
2.2 GENDER
Our research shows a similar level of Duty / Tax Free service awareness among male and female cruise travellers from the Asian region. However, slightly higher levels of browsing is found among males and of those browsing, males are the most likely to make a purchase.
Despite the cruise Duty / Tax Free service being slightly more popular among the male sub- sector, a high level of purchasing is apparent among both males and females. However, differences do occur in terms of product types purchased, with Alcohol being the most purchased sub-category for males and Fashion & Accessories for females.
AWARENESS
A similar level of cruise Duty / Tax Free Retail service awareness exists for genders. Among males, Taiwanese are the most aware of an available offering, whilst among females, Singaporeans are the most aware on-board and Hong Kong most aware on-land.
BROWSING
Males are slightly more likely to browse vs. females, although browsing among those aware of a service is fairly similar. Males are more likely to browse on-board than females (58% vs. 54%), whilst females are slightly more likely to browse on-land (52% vs. 50%).
PURCHASING
A higher level of purchasing exists among males compared to females, with three- quarters of male travellers going on to make a purchase. Purchasing is more popular on- board for males, whilst a similar purchasing rate is apparent on-land for both genders.
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