Page 34 - Asian Cruise Traveller Duty & Tax Free Retail

3.1.2.3 FINAL DESTINATION
The majority of Asian cruise travellers have a domestic port as a final destination. However, as is the case with cruise origin, a relatively high proportion have a final destination at a different regional location. Furthermore, 1 in 5 travellers have a final destination different from the one in which their cruise began:
 Chinese (Mainland): 67% have a Mainland Chinese port as their final destination.
 Chinese (Hong Kong): Just 38% have Hong Kong as their final destination with Japan
(20%) and Singapore (13%) among key end locations.
 Singaporean: 64% have Singapore as a final destination; Malaysia (14%) is also key.
 Taiwanese: 57% have a Taiwanese port as a final destination, followed by 21% in Japan.
Port stores should target terminating travellers through offering ‘Final Call’ promotional offers, advertised as the last chance for cruise based Duty / Tax Free products on their trip. Retailers should also place increased emphasis on cruise Duty / Tax Free exclusives accompanied with advertising material explaining these products are not available through non-cruise retail channels.
Figure 3: Asian Cruise Travellers: Overall final destinations
Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
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