Page 38 - Asian Cruise Traveller Duty & Tax Free Retail

Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
3.3 ON-BOARD FACILITIES
Of on-board facilities, shopping is a key revenue driver for cruise operators with both high usage and high additional spend rates. In addition, of those aware of a service, 91% go onto browse and of those, 93% go onto make a purchase; the highest conversion levels of any on- board activity. This illustrates the extent to which on-board shopping should not only be included in the on-board facility mix, but also potentially prioritised.
Recall Usage Additional Spend
75%
63% 32%
(84% conversion) (50% conversion)
Entertainment services
70%
54% 36%
(77% conversion) (68% conversion)
Bars / Cafes
69%
55% 25%
(79% conversion) (46% conversion)
Swimming pools / fitness
68%
50% 43%
(74% conversion) (85% conversion)
Fine dining / themed restaurants
67%
52% 34%
(78% conversion) (64% conversion)
Casinos / Nightclubs / Discos
63%
54% 13%
(85% conversion) (25% conversion)
Standard restaurants
On-board Duty / Tax Free shopping
61%
56% 52%
(91% conversion) (93% conversion)
56%
38% 16%
(69% conversion) (40% conversion)
Sports activities
52%
23% 8%
(43% conversion) (36% conversion)
Children’s facilities
51%
34% 17%
(65% conversion) (49% conversion)
Excursion Services
36%
19% 9%
(52% conversion) (48% conversion)
Additional Services (e.g. library)
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