Page 68 - Asian Cruise Traveller Duty & Tax Free Retail
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5.1.1 ON-BOARD VISITING DRIVERS
A very high rate of purchasing occurs among those browsing the Duty / Tax Free offer on- board the ship; therefore driving footfall to on-board Duty / Tax Free services is key to future success in the channel and should be considered a priority going forward. The following three factors should be considered the leading drivers for visiting on-board Duty / Tax Free stores and therefore areas to place greater emphasis on when looking to increase future usage of the channel:
To take advantage of good prices;
To treat myself; and
To look for new products.
Other leading drivers of visiting the on-board offering include: to look for a gift, to look for good promotional offers, to look for souvenirs / local products and, to look for exclusive / limited edition products.
VISITING DRIVERS: ON-BOARD DUTY / TAX FREE STORES
Base: On-board visitors (446)
Industry Insider:
Asian Cruise Traveller Duty & Tax Free Retail
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