Page 32 - European Cruise Traveller Duty & Tax Free Retail
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3.1.3 TRIP BOOKING
Booking via the cruise operator is the most common method of booking a cruise among those travelling in the European region. However, this is a significantly more common practice among British and German travellers (43% and 45% respectively) compared to Italians (22%),
Figure 7: Trip Booking Methods
Industry Insider:
European Cruise Duty & Tax Free Retail 2016
METHODS OF BOOKING TRIP
Base: Trip bookers (737)
Travel package booking websites 23%
Someone else booked 2%
Travel agent/tour operator 35%
Cruise operator 40%
A third of European cruise travellers booked their cruise via a travel agent or tour operator, while a fifth book their service via travel package websites; a method significantly more prominent among Italians and younger travellers.
In terms of the booking styles, among those who booked their cruise themselves, online using a laptop / PC is the most common practice. This is a significantly more common method among German (56%) and younger (55%) travellers.
Booking in person and booking over the phone are also key means of booking a cruise among European travellers.
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