Page 61 - European Cruise Traveller Duty & Tax Free Retail

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Industry Insider:
European Cruise Duty & Tax Free Retail 2016
Use themed merchandising to highlight new/exclusive products
Support this and drive interest and interaction through integrated digital activations or specialist brand / product displays such as sampling or shop-in-shops
Set merchandising limits to prevent over-stocking, particularly in Fashion outlets and on table based displays
Use displays to drive multi-purchasing, through ‘wardrobe building’ in Fashion & Accessories or ‘routine’ merchandising in Beauty. Drive up- trading via branded displays emphasising premium offering
Ensure final on-board payments are as convenient as possible Implement contactless and mobile phone technology in port stores where possible
Ensure multiple currencies are accepted at on-land stores
Provide currency conversion charts
Ensure high staff levels at peak times to take payments
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