Page 63 - European Cruise Traveller Duty & Tax Free Retail

Industry Insider:
European Cruise Duty & Tax Free Retail 2016
5.2.5 FURTHER DUTY / TAX FREE SERVICE DEVELOPMENT: ON-LAND
As was the case with the on-board channel when we asked on-land store visitors to identify how the on-land stores they browsed on their most recent trip could have been adapted to better meet their needs and expectations, three key areas stand out as priority to future service development.
The main area identified by on-land visitors for future development was the availability of more local items or souvenirs. One visitor also expressed the need for a greater range of price points within the souvenir and local product offering:
“A better selection of souvenirs of the destination”
“More choice of some of the local items they make”
“Local specialities that are not available to buy anywhere else”
“Better priced souvenirs, especially those designed for children”
Product pricing and wider product ranges in general were also highlighted by a fairly large cross section of the on-land shopper base identifying areas for future development. It was also highlighted how Duty & Tax Free store prices were more expensive than local stores in certain locations, illustrating the requirement for competitive pricing and communicating the pricing benefits of Duty & Tax Free shopping:
“Better prices compared to the local shops”
“The store was very expensive and the prices were better in local shops”
“Better choice altogether”
LEADING AREAS FOR FURTHER DEVELOPMENT: ON-LAND
Base: On-land Visitors Identifying Areas for Development (88)
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