Page 65 - European Cruise Traveller Duty & Tax Free Retail

CATEGORY BROWSING...
Our European cruise research shows that the leading Duty & Tax Free categories browsed in the cruise channel differ to those observed in the wider Global Duty / Tax Free retail channel; a trend we have also experienced in our North American & Caribbean and Asian cruise research.
This is illustrated by the Watches & Jewellery, Fashion & Accessories and Souvenirs categories being the leading areas visited by European cruise travellers, whereas airport Duty & Tax Free store footfall is broadly driven by traditional category browsing, i.e. Alcohol, Beauty and Confectionery categories, with categories such as Watches & Jewellery and Fashion & Accessories attracting lower levels of overall interest, broadly speaking.
This being said, the Beauty and Alcohol categories still drive a significant level of store visiting in the European cruise channel, with 49% and 43% of cruise travellers visiting these categories either on-board or on-land respectively. Alcohol footfall, however, is driven by a significantly higher visiting incidence among British travellers with 56% browsing the Alcohol offer during their trip.
The Tobacco and Confectionery categories also feature relatively highly, with a third of visitors browsing these categories at some point during their trip. However, this rises among Italian browsers, with 37% visiting Tobacco and 39% visiting Confectionery.
The Travel Accessories & Electronics also drives fairly high levels of visiting (28%) but is the least browsed category in the channel.
OVERALL CATEGORIES VISITED
Base: Visitors (533)
Industry Insider:
European Cruise Duty & Tax Free Retail 2016
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