Page 2 - LIVELY Education Technique Nov_2018

Welcome!

This color manual is intended to be very thorough, but should not be used as
a definitive reference on hair coloring techniques. An instructor should select
those sections most appropriate for the skill level of the student.

INTRODUCTION TO LIVELY™ COLOR

LIVELY™ is sold on every populated continent, and has proven results with people of every
imaginable ethnic origin.
LIVELY™ Color gives you the ability to color all types of hair knowing that the most
commonly identified irritants (ammonia, PPD and SLES) have been left out of LIVELY’s
formula.

It is our philosophy that none of our products’ ingredients are imported from an
environmentally sensitive region of the world. Finally, we never test our ingredients, or our
products on animals. Never.

Color is visible and personal, just like the choice of

clothes, make-up and jewelry.

“Where are you taking your hair today?”

FOR THE SALES REPRESENTATIVE NEW TO THIS PRODUCT LINE, HERE
ARE A FEW THINGS TO REMEMBER:

 LIVELY™ plays well with others. A salon may feel reluctant to make a switch to a
completely new color line, but, there’s no need to switch. LIVELY’s advantage is its low
probability to cause an allergic reaction. A customer who has previously complained
about itching or a rash will often abandon all hope of winning their battle with grey hair.
Having LIVELY™ in a shop gives the stylist an alternative method of color delivery.

 LIVELY™ Mildeco Lightening Powder is also ammonia-free and gentle on hair.

 LIVELY™ is rich in nourishing ingredients so that customers leave the salon with healthy
feeling hair.

 LIVELY’s ingredients are botanically derived, so your salon can help their customer feel
good about the product they are using.
 LIVELY™ has companion home products that keep that salon look fresh: Color Saver
Shampoo, Color Saver Conditioner / Mask, Color Saver Styling Cream and Color Saver
Revitalizing Oil.

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