Page 7 - LIVELY Education Technique Nov_2018

COSMETIC COLOR

Oxidative hair coloring cream. All coloring systems are characterized by a set of carrier
substances that ensure:

 Tone fidelity;

 Total coverage of grey hair;
 Stability over time;

 Wide range of shades

CHEMICAL TECHNOLOGY

Cosmetic dyes, Ammonium Hydroxide (Ammonia or MEA) and Oxygen combined in a perfect
formula to guarantee:

 Total respect of the hair
 Stable and long-lasting colors

 Uniformity of color
 Brilliance and vibrancy of color

TECHNOLOGY AND COSMETICS

The base is composed of a complex of highly selected cosmetic substances, including
Panthenol, which ensures an emollient, film-forming, conditioning and color-intensifying
action, and Polyquaternium-6, a highly substantive cationic polymer, which completes the
treating action protecting the hair.

The complex of conditioning substances that make up the base is present in a high
percentage.

OXIDANT CREAM

The LIVELY™ oxidant cream is "stabilized" and its pH is in the acid range (2.5 to 3.5).
Its formula is enriched with fine waxes that protect the hair structure during the chemical
development stage, improving the performance of the cosmetic coloring. The Oxidant Cream
is available in four formulations, to be selected according to the objective to be achieved:
•3% (10v.) •6% (20v.) •9% (30v) •12% (40v.)

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