Page 12 - LIVELY Education Technique Nov_2018

The tones are divided into color groups defined as "SERIES":

Natural, Ash (x.1), Violet (x.2), Golden (x.3), Copper (x.4), Mahogany (x.5), Red (x.6), Brown (x.7)

Saturation of pigment (expressed as 7.66, for example) and nuanced tonal qualities (such as
5.73) are designated in the second number of the color formula.

MEA (mono-ethanolamine (C2H7NO))

MEA is an alkaline (as opposed to acidic) reactive chemical compound that is produced by the
reaction of ethylene oxide with ammonia. It exists in liquid form and has little odor. The MEA
in hair color products remains in the hair after the color has been processed. In the 24 hours
following the color service, the residual MEA can cause progressive darkening and dull the
shade. LIVELY™ does fight this by using a shampoo that is specially formulated to remove
residual MEA.

THE OXIDANT CREAM (hydrogen peroxide)

This is a highly stabilized oxygen generator characterized by an acidic pH ranging from 2.5 to

3.5. This value ensures the stability of the product over time. Stabilization prevents release of
the hydrogen peroxide remaining in the opened bottle thus guaranteeing a consistent
mixture for subsequent colorings.

Its formula is also enriched with fine waxes that protect the hair structure during the chemical
action of the product, improving the success of coloration and ensuring uniformity of color
and brilliance. The oxidant cream is available in five formulations as shown on pages 3 and 4:

•3% (10v.) •6% (20v.) •9% (30v) •12% (40v.)

THE LIGHTENING CAPABILITY

The lightening capability is designed to act on the melanin. The lower or greater lightening
power is given by the combination of the Oxidant Cream and color. By varying the Volumes
of oxygen 10, 20, 30 and 40, different lightening strengths are obtained, and each of these will
act by eliminating the amount of melanin according to the power of the chosen chemical
combination (Oxygen Volume and MEA). This means that it is always necessary to consider

the hair's NATURAL color (background color) and relate it to the desired result. In cases
where the lightening required goes beyond the lightening power, a preliminary bleaching
must be carried out.

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