Page 33 - DIVA_2_2013
P. 33

Interview with
                                             Hagop Avakian




                                             Avakian Tapis D 'Orient S.A.
                                             and I intended to pass it on to my
                                             children and future generations.

                                             As a carpet is a long-term investment,
                                             it is important to make the right
                                             choice. It is therefore important to
                                             remember that there are four factors
                                             that should be taken into considera-
                                             tion when you choose a carpet.

                                             First of all, the quality of the wool is
                                             the first one to consider. Next, comes
                                             the quality of the knots. Thirdly, it
                                             is the work and harmony of colours
          You have surely heard of the name
                                             and, finally, the pattern. If any one of
          Avakian somewhere. The Avakians    these elements is poor, the carpet is
          have been in the carpet business for
                                             worthless.
          more than four generations, and
          they have specialized in Oriental
                                             Q: What would you say to a new-
          hand-knotted carpets.
                                             comer in town who would like
                                             to decorate his/her home with a
          The other day, we had the pleasure   carpet?
          of meeting Mr Hagop Avakian, a                                        Q: Do you think that a carpet is
          well-known carpet expert, in his   When we receive clients in our shop,   necessary in a home?
          shop on the rue des Alpes in Geneva.   we try to determine their taste by
                                             showing him/her different kinds    It's a good question. You can spend
                                             of carpets. We also offer to visit the   hundreds of thousands of francs to
                                             potential client in his/her home with   furnish your house or flat. However,
                                             a selection of carpets to make sure   if you do not put down carpets, the
                                             that the carpet will harmonize with   house/flat looks empty. However, if
                                             the existing furniture.            you put only carpets and no furni-
                                                                                ture, the house looks "furnished". U

                                                                                Mr. Avakian will receive you with
                                                                                a smile in his shop in rue des Alpes.
                                                                                More importantly, he will assist
                                                                                you with his wealth of experience
                                                                                based on a long tradition to buy
                                                                                the carpet of your dreams. He will
                                                                                make sure that you make a choice
                                                                                you will never regret while ma-
                                                                                king an investment that will  only
                                                                                increase in value over time. As he
                                                                                puts it: 'My dearest wish is to have
                                                                                happy clients."

          Q: Mr Avakian how do you chose
          your carpets?
                                                                                  Avakian
          As you know, I have had long expe-
          rience and familiarity with tradition                                   18, rue des Alpes
          in the carpet business. I travel every-                                 1201 Geneva
          where to find the best one. When I   We have a huge choice for every    Tel.: 022 731 61 77
          choose a carpet, I always look at it as   purse. Our aim is to please the custo-
          if I am buying it for myself -- as if it   mer so that they are satisfied in their
          were to be placed in my own home   house.
                                                                                                 Geneva  31J
   28   29   30   31   32   33   34   35   36   37   38