Page 112 - دراسة الجدوى للمشروعات السياحية والفندقية
P. 112

- Cabrillac, M. Mouly, C. (1992): Droit des Suretés, 3rd Ed., Litec Paris, France.
- Cookham, M. H. (2009): Marketing and the 7Ps: A Brief Summary of

   Marketing and How It Works, The Chartered Institute of Marketing, Berkshire,
   UK.
- Edgell, D.L. (2002): The 10 Ps of Travel, Tourism and Hospitality Marketing,
   Best Practices for International Tourism Development for Rural Communities,
   IOWA Life Changing, IOWA, USA.
- Kotler, P. (2002): Marketing Management, Millennium Edition, Pearson
   Custom Publishing, Boston, USA.
- Kotler, P. and Keller, K.L. (2012): Marketing Management, 14th Ed., Pearson
   Education Inc., USA.
- Kurtz, D. and Boone, L. (2010): Contemporary Marketing, 14th Ed., Cengage

       Learning.
- Lin, S. (2011): Marketing Mix (7P)and Performance Assessment of Western

   Fast Food Industry in Taiwan: An Application by Associating DEMATEL and
   ANP, African Journal of Business Management, 5(26).
- Masip, J.D. (2006): Tourism Product Development A Way to Create Value:
   The Case of LaVall de Lord, Datzira Development Services, IV International
   Doctoral Tourism and Leisure Colloquium, Barcelona, Spain.
- Promotion and Marketing in Tourism: Toolkit on Poverty Reduction Through
   Tourism, (2012): Tourism Package Teaching Notes, Module 3, The
   International Labour Office.
- Soininen, M. (2007): Marketing of Adventure Travels: Destination South
   Africa, Degree Programme in International Business and Marketing Logistics,
   School of Business Rauma, Satakunta University of Applied Sciences, Pori,
   Finland.
- Tong, R. (1983): How to Conduct Feasability Studies for Tourism Projects,
   Tourism Management Series, Gull Publishing PTY Ltd.

                                                      112
   107   108   109   110   111   112   113   114   115   116