Page 89 - التسويق السياحى (1)
P. 89
- Mongay, J. (2006): Strategic Marketing: A Literature Review on
Definitions, Concepts and Boundaries, Working Paper No.4180, Munich
Personal Republic Archive, Ludwig Maximilian University of Munich,
Munich, Germany.
- Mutiso, M. (2013): Challenges of Implementation of Growth Strategies at
the University of Nairobi, Master of Business Administration, School of
Business, University of Nairobi, Nairobi, Kenya.
- Petzer, D.J. et al. (2008): Competitive Marketing Strategies of Selected
Hotels: An Exploratory Study, South African Business Review, University
of South Africa, South Africa,12(2).
- Pirtea, M., Nicolescu, C. & Botoc, C. (2009): The Role of Strategic Planning
in Modern Organizations, Annales Universitatis, Apulensis, Series
Oeconimica, 11(2).
- Promotion and Marketing in Tourism: Toolkit on Poverty Reduction
Through Tourism, (2012): Tourism Package Teaching Notes, Module 3, The
International Labour Office.
- Rajasekar, J. (2014): Factors Affecting Effective Strategy Implementation
in a Service Industry: A Study of Electricity Distribution Companies in
the Sultanate of Oman, International Journal of Business and Social Science,
USA.
89
