Page 64 - University English for non-speacalist

number of countries; reduction of barriers to travel imposed by nations on their own citizens
and visitors; the globalization of media raising people’s awareness of the world outside their
own domains and raising their interest in experiencing other places. Consequently, by the end
of the 21st century it is highly likely that more people will travel more often to a wider range of
international destinations.

(III)There are, however, reasons to believe that this future will not be realized. One of the
greatest uncertainties lies in at least maintaining the current historically low cost of
international travel. With plans well advanced for the introduction of larger and more fuel-
efficient aircraft the medium-term outlook is promising, but looking into the future there must
be concerns about the increasing scarcity of oil.

(IV)Technological developments such as the Internet and virtual reality may reduce the need or
desire to travel. This notion can be summarily dismissed by considering the nature of the
tourism experience and what motivates it. Tourism, in essence, is sensual, emotive and driven
by a desire to experience a different place in more than two dimensions. Moreover, the Internet
cannot provide the surprise discoveries, sense of adventure and chance encounters that real
travel affords. It is more likely that the greater awareness of other places engendered by
information technology will stimulate a desire to authenticate by direct experience.

(V)Far more difficult to challenge is the claim that tourism is ultimately unsustainable because
of its impacts on environments and cultures that then make destinations less appealing. Less

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