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Writing an Effective E-Mail                     E-Mail Headings                                                                                    Write It In a Power Sentence

        1.  Write a meaningful subject line— people                                                            Writing An Effective                   If your sentence is weak, no
           who get a lot of e-mail scan the subject lines  To:      ƒ  Person receiving the e-mail           Business Text Message                    one will want to read it.
        2.  Keep the message focused— keep your        From         ƒ  Sender
           e-mails to one message; if replying to      CC: (carbon   ƒ  Additional people receiving the    Write a short, clear message aimed at      1.   Know the grammar
                                                                                                                                                         basics—Subject. Verbs.
           multiple messages—number points and use     copy)          e-mail for information purposes      a defined audience who:
           paragraph breaks and skip lines.            BCC: (blind   ƒ  Additional people to receive the   1.  Knows about your business                 Adjectives. Conjunctions.
                                                                                                                                                         Punctuation. Tense.
        3.  Avoid attachments— when possible avoid     carbon copy)   e-mail without the receiver knowing     already, or who is able to discover     2.   Don’t hold back… initially—When you start
           attachments unless requested; copy/paste                                                           and understand it quickly and
           highlights into text to make your point     Date:        ƒ  Current Date                           easily                                     writing, let yourself go crazy. After all, it’s
        4.  Identify yourself clearly— be sure your    Subject:     ƒ  What the e-mail is about - make     2.  Are fellow workers or individuals         just a first draft, and you can fix all of the
                                                                                                                                                         problems later.
           name and position, department, class is clear.             this short and to the point             associated with the company’s           3.   Pick a tone, any tone and stick with it!—
           Give a reference if the person is not a regular   Attachments  ƒ  File(s) to be sent with the e-mail  mission and who know the                The tone of your work creates emotions in
           you e-mail.                                                                                        business purpose of the
        5.  Be kind, don’t flame— if you are writing                                                          communication… such as                     your readers. If you want your writing to feel
                                                                                                                                                         unbiased, stick with a dry, scientific tone. If
           in anger, save it as a draft and get a                                                             meeting times, order numbers,
           soda or cup of coffee—COOL OFF! Never hit SEND while angry. Never use                              phone numbers, etc.                        you want your writing to feel passionate, use
                                                                                                                                                         an opinionated tone with lots of examples. To
           @##$$%@%&*(!@.  Delete and then rewrite your point of concern.                                  Remember to:
        6.  Proofread— use spell checker and proofread. Watch for left-out words.                             ƒ Sign your text; this is especially       make your audience feel relaxed, use a casual
        7.  Don’t assume privacy—  E-mail is not secure. Follow these words: praise                           important if your cell phone shows as      tone. For a humorous mood, use a light-
                                                                                                                                                         hearted tone.
           in public and criticize in private. Many companies reserve the right to review                     a “restricted number”
           e-mails prior to release to the person as part of their company policy.                            ƒ Use keywords which are ACTION         4.   Get to the point… or don’t—Your readers
        8.  Distinguish between formal and informal situations— do not use informal                           oriented                                   want you to get to the point, so most of the
                                                                                                                                                         time you’ll want to get right to it. There are
           shortcuts or emoticons in e-mail that is formal such as LOL (laugh out loud) or smiley face; you
           are seen as sarcastic or disrespectful.                                                            ƒ Ideally, keep your text to no more than   exceptions to this rule, though. If you are
        9.  Respond Promptly— to maintain being professional you should follow-up in less than 24             20 words                                   trying to build suspense, you won’t want to
                                                                                                                                                         give away the point immediately
           hours as a rule. Some businesses believe this includes weekends. This can be done with an          ƒ NEVER give confidential information   5.   Move Emphasized Words Out of the
           auto-reply when traveling or on vacation or a personal reply that you will review and get back     via text.                                  Middle—Readers usually remember the first
           to them “soon.”
       10. Show Respect and Restraint— flaming is an e-mail war. Most wars have been started by                                                          and last words of a sentence while words in
                                                                                                                                                         the middle fade away.
           “reply all” being hit instead of reply—choose wisely.
                                                                                                                                                      6.   Prune Away Useless Words and Phrases—-
                                                                                                                                                         Look at your sentence and think about
                                                                                                                                                         how useful each word is within it. Does it
                     182.9 trillion – The number of e-mails sent per DAY                                                      Watch out for              really convey the meaning you intend? Is it

                                                                                                                                autocorrect!             necessary?
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