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Maintain a Good Web Presence                                                                      Using LinkedIn™ for Networking
        Employers are searching the Internet to learn about potential employees,   Employers Want         While Facebook™ can be a good tool for connecting        Tips for using LinkedIn™

        including social media sites, search engines, forums, gaming sites, etc.   To Know...             to people on a professional level, LinkedIn™ is the     ƒ  Keep it clean and up-to-date. You
        It’s important to find out how you look online and if needed, clean it up.     ƒ  Will you be a good fit   online site to use when you want to develop your   don’t have control about who sees it
           ƒ  Does your Facebook™ page project you as a good potential       with the corporate           professional profile. Currently there are about 332     and when, so make sure your updates
                                                                                                                                                                  are complete and you proof what you
            employee? Controversial subjects, questionable photos, and rude   culture?                    million users on LinkedIn™, and it’s becoming           submit.
            language, even spelling and grammar are looked at by recruiters.     ƒ  Are you qualified for   the go-to site for employers and recruiters who are
                                                                             the position?                getting info on candidates for a position. In 2014,     ƒ  Upload a professional photo – Use a
           ƒ  Don’t post negative info on other people’s sites. If you have done so                       92% of employers were using LinkedIn™ and               head shot with a neutral background.
            in the past, see if they can be removed.                         ƒ  How creative and          72% were using Facebook™ as part of the hiring          People are 11 times more likely to view
           ƒ  Keep it clean and think about what you are posting. Remember, if   innovative are you       process.                                                your page if you have a photo.
            you put something out there on the web you cannot take it back!   online?                     With LinkedIn™, you set up an initial profile that      ƒ  Make your profile summary brief and

           ƒ  Keep your work and skill information up-to-date. Keep a list of     ƒ  Do you have any      includes a professional summary with a list of your     to the point. You have a few sentences
            places where you post your information and check them to make    inappropriate                experience, education, organizations you belong to,     here to really get across who you are and
            sure your information is current.                                behaviors that will be       volunteer experiences and causes, honors, awards,       where your focus is in your career.
                                                                             a challenge?                 courses you are taking  or projects you’ve done.
                                                                                                                                                                  ƒ  Choose the right key skills you want to
                                                                                                             ƒ  You invite people to link to your page and you    emphasize.
        Social Media and Your Career... Do’s and Don’ts                                                      receive invitations to link from others. You are     ƒ  Build your network -  Send invitations
        Social media can make or break your career. Employers are looking at you as they make hiring         building a network of people you know, because       to people you have something in
        decisions, so here are some rules to follow online.                                                  you can see not only the people who you know,        common with, people you know, people
                                                                                                             but the people they are linked to as well.           who could serve as a reference for you,
        Do...                                          Don’t...                                              ƒ  You also add your key skills to your profile.     your teachers, employers, people you met

           ƒ  Check your Facebook™ privacy settings to     ƒ  Make any posts related to sex, guns, illegal     ƒ  People in your network can give you             on an internship, neighbors, and even
           select the personal and public content being   drugs, or alcohol.                                 endorsements or recommendations on your              your parents.
           displayed.                                     ƒ  Post profanity.                                 skills.

           ƒ  Set up a LinkedIn™ account and keep it      ƒ  Complain about your current job.                ƒ  Use LinkedIn™ to research companies and
           updated.                                                                                          find people in your network with ties to a
                                                          ƒ  Make fun of your boss, work team, or clients.
           ƒ  Participate in online groups related to your                                                   specific company or organizations where you
           career.                                        ƒ  Post while working.                             want to connect.
           ƒ  Build your network of professional contacts.    ƒ  Post anything you wouldn’t mind a potential     ƒ  Join LinkedIn™ groups where you can interact
                                                          employer seeing.
           ƒ  Post content that shows your interest in your                                                  and post about topics that interest you. As you
                                                                                                             participate, people can check out your profile
           profession.                                              You can’t take back                      and add you to their network.
                                                                    what you post online.
                                                                   Think before posting!!
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