Page 16 - Raintoni CV Magazine 2018

P O S I T I O N S & J O B D E S C R I P T I O N S

PERSONAL DESIGNER CHIEF CREATIVE DESIGNER
TO THE CEO OF THE COMPANY

Being the Chief Creative Designer of the company as well as the Personal Designer to the CEO, it is my
responsibility to create designs for jewelry, advertising or whatever is required for a certain concept or project. This I never thought that my
position reports to the CEO and Marketing Director but can also work directly with anyone within the marketing desire to learn new things
team and the jewelry department. would eventually pave
the way for the in-house
advertising and photog-
raphy of the company. It
all started when I tried
Adobe Photoshop v.2.5
out of curiosity on how
Create designs for jewelries, watches and fashion acces- Train new designers from the basic techniques of jewelry the software will adapt to
sories for our showrooms and for future reference. designing to the enhancement of their artistry in line with
the style of the company. This also includes counter- designing fine jewelries.
Do graphic layouts for ads, brochures, flyers, invitations, sketching, and personality development orientation. From there, I became in-
vouchers, promotional cards, among others, for market- terested to learn other
ing and advertising campaigns. Train new graphic designers to be of substantial use to software which benefited
the marketing team. the company. In effect, we
Do videos for LED screens and LCD screens at the saved on expenses from
branches. Assist other designers with regards to creative input,
workability of their designs and possibly enhancement, the ad agencies.
Create line of jewelry collections for exhibits or for spe- if required.
cific market of clientele.
Oversee the goldsmiths to make sure that their execution
Do the brand guidelines for the company and ensure of the design conforms with the designer’s idea, and
strict compliance to it. explain to them any special type of mechanism that may
be required.
Coordinate with the manager and staff of the Gold Fac-
tory, upon request, regarding particular designs to be ex- Occasionally visit branches to do market studies to get
ecuted. feedback on latest trends, styles and demands.

Do photography for any assigned items to be used either Represent the company in any Jewelry Guild Symposium
for advertising or for archiving. and other related exhibits or promotions.

Guide my junior designers by giving them directions or Archive all designs for future reference in case of
suggestions, when necessary. reproduction.

Spearhead a brainstorming session among the designers Assist marketing team in terms of work and deadlines,
when creating a concept with the marketing team. when needed.

14 RAINTONI SPECIAL RESUME EDITION 2018 CREATIVE WORKS OF ART RAINTONI 15