Page 31 - BEA December 2019 - January 2020

Cover Story

he real estate sector in Kenya has
experienced exponential growth
over the last decade, with demand
for housing reaching an all-time
Thigh and developers minting a
pretty penny. However, the industry is currently
experiencing a serious lull in new projects flow.
Competition for the trickle of jobs is at cutthroat
levels, unit prices are being driven down, and quite
a few developers are stuck with stock while bank
auctions are at an all-time high.

For the last decade, Homescope Properties
Ltd.’s directors have painstakingly built a unique Carol Naneu, Homescope Head of Marketing:
It is all about knowing our clients well...
brand, embracing innovation, quality and a
sound market strategy high-end market segment Homescope has stuck to its lane, and the
targeting the upper middleclass home buyers. It award-winning real estate firm has especially
has worked. focused on providing compelling lifestyle benefits
to delight prospective home owners. The company
And they have gone about it in a way that it has successfully completed a diverse set of complex
hasn’t taken long for Homescope Properties Ltd development projects across the country where it
to get noticed. The company has been delighting has developed land mark properties, world-class
clients with trend-setting, real estate creations developments that are a safe haven for residents,
that have not only been huge commercial who get to enjoy the exclusive status of high-end
successes, but also have set it aside as a go-to living.
supplier of exquisite high - end homes.
Kiluwa Hotel Apartment Hurlingham by
According to Ms. Carol Naneu, Head of Homescope Properties Ltd is one of Nairobi’s
Marketing at Homescope Properties Ltd., the newest, most prestigious addresses. It is named
choice of client base is deliberate to maximize on after a beautiful flower that is native to the
the strengths of the company to meet the demands Kenyan coast, which depicts something rare,
of a discerning and sophisticated niche market who unique, a jewel.
are seeking great value for money.
Nestled in the upcoming central business
“With the huge gap in housing supply in Kenya, district in upmarket Hurlingham, Kiluwa consists
everyone is striving to serve the low – end market of fully furnished1 and 2 – bedroom studios.
where demand is greatest, the perception being
that the expected return on investment is quick The Loresho Springs, Shaam Gardens,
because of an obviously guaranteed market,” says Rhino Court and Zawiya Apartments are some
Ms. Naneu. of Homescope’s 45 developments, successfully
completed and delivered during the company’s 10

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Building East Africa | December / January 2020
Building East Africa | December / January 2020 29
Promoting sustainable development
Promoting sustainable development