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Glossary Glossary Protein
Natural antioxidants
Natural antioxidant inclusion helps the mop- Protein within a pet’s diet is crucial for
up of free radicals that are produced through sustaining daily life functions. Protein is broken
oxidation. Examples of ingredients we use with down within the digestive system and absorbed
high antioxidant properties are blackcurrant and into the bloodstream as amino acids, which then
rosemary. aid muscle repair, support the immune system
No artificial colours, flavours or and provide some energy.
preservatives Fat
Trophy ensures that all recipes exclude Also referred to as oil. Vital for providing energy,
commonly perceived nasties, unwanted carrying vitamins around the body and making
e-numbers, excess salt, etc; yet still ensure the the food extra palatable. Our high-grade
food is kept as fresh as the day produced. Any oils also help the skin and coat reach its full
colour you see is the result of the fresh seasonal potential.
raw ingredients. Crude fibre
Hypoallergenic Fibre has a number of benefits, however it is
Diets that are specifically formulated for dogs best known for keeping the digestive system
that are prone to the effects of food-based healthy. It also helps with stool density, making
allergens. The symptoms vary from stomach it easy to pick up.
sensitivities, to skin and coat irritation. Crude ash
Grain-Free Best defined as the essential minerals required
A diet that has been developed without wheat, in a fully balanced diet. This can include
corn, rice, barley or oats or any grain source magnesium, iron, zinc, potassium, phosphorus
whatsoever. Potato and sweet potato are used and calcium to name a few. Once the pet has
as the alternatives to provide the needed dietary absorbed what it needs, the rest is passed out
fibre and related carbohydrates. in the stools. Don’t be misled into thinking there
is any ash in dog food! It’s just the term used
to measure the inorganic (mineral) content in a
laboratory to help assess the efficacy of the diet.
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