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Meetings & Conventions
BUILDING A
NSAA CONVENTION KEYNOTE TO ADDRESS REALITIES
OF CHANGING BUSINESS & POLITICAL CLIMATE BEST BETTER RIDE

GUEST EXPERIENCE

IN A TIME OF UNPRECEDENTED change in US economic and the growing “Uberization” culture; MOUNTAIN COASTERS & SLIDES
political environments, businesses are hard pressed to har- constantly advancing technologies; BETTER
ness opportunities amid uncertainties on everything from and a large-scaled global labor mar- RIDE FEATURES
technological and regulatory issues to the populist push- ket. Even so, most businesses still
back on globalization and trade. How these considerations ascribe to 20th-century business
are affecting today’s economic and business environment policies that don’t fully encompass FAST
will be the focus of the keynote presentation that kicks off these considerations. INSTALLATION
PROCESS
NSAA’s 2017 National Convention and Tradeshow May 5–8 “That disconnect alters the fac- Geoff Colvin PROCESS
in Scottsdale, Ariz. tors and forces that business peo-
Geoff Colvin, the senior editor-at-large for Fortune ple really care about—economic growth, consumer demand,
Magazine and one of the country’s top commentators on interest rates, taxes, employment costs, and more,” he added. EXPERIENCED
business and economics, will discuss the tools and attitudes “And it all changes by the day.” PROJECT
industry leaders need in order to navigate the new rules of Now in his fourth decade at Fortune, Colvin has an MANAGEMENT
commerce, the economic outlook for the US, and the shift- insider’s perspective on these trends and issues through
ing balance of economic power globally. long-standing relationships with the world’s top leaders in
According to Colvin, today’s realities include the preva- business and government. A regular columnist and feature NO. 1
lence of a “gig” economy (i.e., a labor market saturated with writer for Fortune, he is also heard every day on the CBS IN SAFETY
short-term contractors as opposed to permanent workers); Radio Network, which reaches seven million listeners each ENGINEERING
week. He has appeared on numerous television network
shows, including Today, Good Morning America, CBS
This Morning, CNN, and the PBS Nightly Business Report, 100%
among others. USA MADE
Colvin also is an accomplished author of several books, AND SERVICED
including the international bestseller, Talent Is Overrated: What
Really Separates World-Class Performers from Everybody Else,
which has been published in a dozen languages, and his latest
book, Humans are Underrated: What High Achievers Know That
Brilliant Machines Never Will, which examines how technology
is replacing more jobs than it creates and the ways humans will
create value for their organizations in the changing economy.
“All businesses, including ski areas, need fresh economic
insights that get ahead of official statistics to uncover what’s
trending,” Colvin said. “In this day and age, you have to OVER 60 YEARS OF PROJECT EXPERIENCE.
anticipate the economic future more clearly in order to stay FIND OUT WHY MORE MOUNTAINS ARE
relevant for the long-term.” CHOOSING ADG MOUNTAIN COASTERS & SLIDES.
Colvin’s keynote presentation will be just one of many
opportunities at the NSAA Convention and Tradeshow ADGMOUNTAINSIDES.COM | 518.783.0038
for attendees to learn about the business, economic, demo-
graphic, and even cultural influences that have bearing on
ski area operations now and in the immediate future.
Visit nsaa.org to learn more about the comprehensive
TELLS ITS OWN TALE Member of the Doppelmayr/Garaventa group agenda of sessions designed to support you as an NSAA
member and ski industry professional, and for information
on registration and lodging.

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26 | NSAA JOURNAL | SPRING 2017