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1). This performance represents an increase of 41.5 percent over the past decade (figure 2). In terms of percent change,
over the 10-year period, or a compound annual growth rate snowplay revenue per visit has climbed the most, up 91.5
of 3.9 percent annually. The 2006-07 to 2010-11 seasons percent since 2006-07 (though it represents the smallest
exhibited a basically flat pattern in gross revenue per visit, at individual department; the average figure is up from $1.41
around $75 to $77 per visit, with significant growth posted nine years ago to $2.70 per visit in 2015-16).
after this plateau. Growth has been especially strong in the Other departments have also recorded significant
past two seasons, increasing 11.4 percent in 2014-15 and 5.2 growth over the past decade on a per-visit basis, including
percent in 2015-16. retail stores (up 63.5 percent), lift tickets (up 45.8 percent),
food and beverage (up a similar 45.4 percent), lessons
Departmental Revenue Per Visit (up 38.5 percent), rental shops (up 22.9 percent), and
Long-Term Increases in Departmental Revenue per Visit. accommodations/ lodging (up 20.6 percent). These results
Related to the growth in total revenue per visit is the increase indicate the consistency with which revenue growth has
that each department has experienced on a per-visit basis occurred across various ski area departments.

Figure 1
$120 Gross Revenue per Skier Visit
10-Year Change: 41.5% $106.04
$100 $100.85
$90.50
$85.88 $87.50
$80 $77.56 $77.24
$74.94 $74.68 $75.41
$60

$40

$20

$0
’06/’07 ’07/’08 ’08/’09 ’09/’10 ’10/’11 ’11/’12 ’12/’13 ’13/’14 ’14/’15 ’15/’16

Figure 2

$120 Departmental Revenue per Visit & 10-Year Percent Change
10-Year Gross Revenue Change: 41.5%
$100 $100.85 $106.04
$90.50
$85.87 $87.50
Other Gross (22.1%)
$80 $74.94 $77.56 $74.68 $77.23
$73.99
Accommodations/Lodging (20.6%)
Rental Shops (22.9%)
$60
Retail Stores (63.5%)
Food & beverage (45.4%)
$40
Lessons (38.5%)
Snowplay & other winter ops (91.5%)
$20 Tickets (45.8%)

$0
’06/’07 ’07/’08 ’08/’09 ’09/’10 ’10/’11 ’11/’12 ’12/’13 ’13/’14 ’14/’15 ’15/’16

SPRING 2017 | NSAA JOURNAL | 29