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CONTENTS



                SPRING 2017                                                                                 Features





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              PG. 28
              NSAA ECONOMIC ANALYSIS RESULTS:
              BREAKDOWN OF THE 2015-16 SEASON

              BY DAVE BELIN
              The financial performance at ski areas across the country varied dramatically by geographic region during the 2015-16 season, with the weather as
              the key player in how resorts fared. Here are the final figures on all the key metrics, including average gross revenue per resort, revenue per visit,
              and profit margins.




              PG. 34                                                   PG. 40
              HOUSING SHORTAGES HIT HOME AT SKI AREAS:                 WORLD’S LARGEST LESSON ATTEMPT GIVES THE
              RESORTS GET CREATIVE TO FIND SEASONAL                    INDUSTRY A BIG ‘PRIZE’
              EMPLOYEE HOUSING                                         BY MARY JO TAR ALLO
              BY COLIN BANE                                            Thousands turned out for the industry-wide attempt to set the
              Affordable seasonal rentals are a growing commodity in ski towns these   Guinness World Records for the Largest Skiing Lesson and Largest
              days due to a perfect storm of limited land resources, higher full-time   Snowboarding Lesson. As organizers await final results from Guinness,
              occupancy rates, and competition from the lucrative AirBnB and VRBO   they estimate that the event has introduced more than 12,000 people
              market. Some resorts are thinking big, small, and even tiny to help   to skiing and snowboarding in the past two seasons.
              workers find a roof over their head.
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