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Drifts
evolve into committed skiers and boarders based on specific
industry metrics, including beginner lesson volumes; quan-
tifiable success of beginner lesson packages; season-to-date
sales and repeat sales data collection; and marketing ingenu-
ity and use of new media.
NSAA will announce the finalists shortly before the
Conversion Cup Challengers Vie for Title National Convention and Tradeshow, which will be held
NSAA will soon announce the finalists in the Conversion May 5–8 in Scottsdale, Ariz., this year. The winner of the
Cup Challenge, the annual competition that recognizes Cup will receive special recognition at the event.
member ski areas with the best programs to convert skiers Previous winners of the NSAA Conversion Cup are
and snowboarders into lifelong enthusiasts. The Challenge is Wachusett Mountain, Mass. (2016); Killington Resort,
sponsored by HEAD USA. Vt. (2015); Camelback Mountain Resort, Penn. (2014);
Now in its seventh year, the Challenge was developed to Mountain Creek, New Jersey (2013); Mt. Bachelor, Ore.
recognize resorts’ efforts to help new snowsports participants (2012); and Snow Time Inc. (2011).

NSP Launches Search
NSAA DATE KEEPER for New Executive
Director
APRIL 18–20: LMS Spring Seminar, MAY 15–18: SAVMI Spring Conference & Tradeshow,
Jiminy Peak Resort, MA Grand Junction, CO John McMahon, who has been
APRIL 25–27: PNSAA Spring Conference & Tradeshow, JUNE 21–23: Downhill Bike Park Summit, the executive director of the
Bend, OR Northstar, CA
MAY 5–8: NSAA National Convention & Tradeshow, AUG 20–23: MSAA Summer Meetings & Tradeshow, National Ski Patrol (NSP) since
Scottsdale, AZ Devil’s Head Resort, WI
2014, has announced his resig-
MAY 8–11: RMLA Spring Conference & Tradeshow, nation to take a new association
Grand Junction, CO
leadership position in Colorado.

4 | NSAA JOURNAL | SPRING 2017