Page 72 - 86064_NSAA_W19_web

Awards
2018/19 CALL FOR

ENTRIES

NSAA SPONSORED BY

Marketing Awards

Launched during the 1999/00 season, NSAA presents these NAME OF AREA
awards to help raise the overall standard for area marketing across
the industry. The awards create a platform for sharing innovative
ski area marketing, and fuel friendly competition among CONTACT NAME
marketing professionals – all of which ultimately benefits the
entire industry.
There are six categories in which an area can compete. Please TITLE
submit one digital application for each category you wish to enter.
Make sure to indicate the size of your ski area on the application. ADDRESS
Judges will take into consideration ski area size and available
resources when making their selections.
Application deadline is March 11, 201, 20199.. CITY/STATE/ZIP
Application deadline is March
The NSAA Marketing Awards are results driven, recognizing ski
areas that can quantify the results of their programs. Applications DIRECT PHONE NUMBER AND EXTENSION
should be clear and concise, highlighting the measurable success of
your program based on your resort’s objectives for the program
and your standard of measurement. Judges will evaluate the EMAIL
creative materials associated with your program based on their
overall impact, creativity, and effectiveness.
Please note: An area may only win one category per year. Select your resort size classification
500,000+ skier visits
Select the award category for which you are applying:
(Please use a separate application for each category entered.) 250,000–500,000 skier visits
100,000–250,000 skier visits
Up to 100,000 skier visits
Best Use of Mobile Technology (app, advertising,
geolocation) Each digital entry needs to include:
Best Social Media Campaign (area- and/or user-
generated content) 1. A completed electronic copy of this application form.
Best Use of Video (online, broadcast, branded and/or 2. A written summary of your program including its goals,
user-generated) objectives, and measurable results. (Please limit your
explanation to 750 words or less.)
Best Learn to Ski & Snowboard / Bring A Friend 3. Any creative material that relates to your program. Enclose
Campaign (leveraging LSSM/BAF programs, i.e. the electronic copies of brochures, print advertisements, TV and/
Triple Play) or radio spots, web pages, copies of or links to videos, photos, etc.
Most Unique Campaign (different and effective) 4. Please limit video file size to less than 240 mb.
Best Overall Marketing Campaign (two winners will be 5. Please indicate Marketing Award Entry on all communications.
chosen, select your resort size below)
Remember to submit only one entry per category. Each
500,000+ skier visits application must include all of the components listed above.
Less than 500,000 skier visits
Mail or FedEx flash drives to: Send links to online storage
All NSAA member resorts in North America are eligible to submit National Ski Areas Association folders (i.e. Dropbox or Box) and
their best campaigns from the 2018/19 season, along with this 133 S. Van Gordon Street, content to:
application. The best and brightest resort programs will be Suite 300 Lakewood, CO marketingawards@nsaa.org
showcased at the Marketing Awards reception during the 2019 80228
NSAA National Convention and Tradeshow to be held April 29-May Attention: Marketing Awards
2, 2019, at the Hilton San Diego Bayfront, California. Award
winners and their programs will also be featured in the NSAA Journal.
For more information email marketingawards@nsaa.org.

70 | NSAA JOURNAL | WINTER 2019