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2018-19 CALL FOR

ENTRIES

NSAA

Conversion Cup

Challenge

NSAA is pleased to present the 2018-19 Conversion
Cup Challenge. The Conversion Cup recognizes areas that NAME OF AREA
have embraced and focused significant effort towards growing
participation in skiing and snowboarding. ADDRESS
NSAA’s Conversion Cup Challenge is a results driven award,
recognizing quantifiable area programs that demonstrate results. CITY/STATE/ZIP
Applications should be clear and concise, highlighting the
measurable success of your program based on your resort’s PHONE
objectives for the program and your standard of measurement.
Areas interested in applying must provide a detailed overview NAME OF PERSON APPLYING
of their program(s) designed specifically to increase skier and
rider conversion rates. Among other things, judges will look DIRECT PHONE NUMBER AND EXTENSION
for the following when evaluating entries:
EMAIL
• Increase in Level 1 lesson volumes; Select your resort size classification
• Level 1 lesson volumes in relation to total skier and
snowboarder visits; 400,000+ skier visits
• Quantifiable success of multi-lesson packages; 250,000–400,000 skier visits
• Season-to-date sales and repeat sales data on specific learn-to up to 250,000 skier visits
packages designed to drive repeat visitation and ultimately Your entry should include:
convert; 1. A completed electronic copy of the application.
• Overall data collection capabilities and sophistication; 2. A written summary of your program with a brief explanation
• Marketing ingenuity, creativity, use of new media, etc. of the goals, actions, and results. (please limit your
Application deadline March 1, 2019 explanation to 600 words).
CONTEST RULES 3. Any creative material that relates to your program. Enclose
• NSAA member ski areas can enter in one of three size copies of any digital photos, brochures, print advertisements,
TV, radio spots, web pages, etc.
categories: up to 250,000 visits; 250,000 to 400,000 visits; 4. Please indicate Conversion Cup on all communications.
400,000+ visits.
• Applicants must provide a detailed overview (600 words or To submit your entry.
less) of their program designed specifically to increase skier Mail a flashdrive with all of the materials listed above to teh
and rider conversion rates. (Only one application per resort.) NSAA offices or upload all files to an online folder (i.e. Dropbox
or Box) and send a link to conversioncup@nsaa.org. All mailed
• Three finalists will be announced in the weeks prior to the entries must be postmarked not later than March 1, 2019.
annual NSAA National Convention. One Conversion Cup All emailed links must be received on or before March 1, 2019.
winner will be crowned at the convention, this year to be
held April 29 - May 2, 2019 at the Hilton San Diego Mail or FedEx flash drives to: Send links to online storage
Bayfront, California. National Ski Areas Association folders (i.e. Dropbox or Box)

• The winning resort will receive a Conversion Cup trophy to 133 S. Van Gordon Street, Suite 300 and content to:
Lakewood, CO
keep on display at their ski area. Attention: Conversion Cup Challenge conversioncup@nsaa.org
Email any questions to NSAA at conversioncup@nsaa.org.

WINTER 2019 | NSAA JOURNAL | 71