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CONTENTS


           SUMMER 2017                                                                             FEATURES





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        PG. 26
        #RideAnotherDay:
        INDUSTRY LAUNCHES POWERFUL NEW SAFETY INITIATIVE

        BY DAVE BYRD
        After a tragic loss, a family finds healing through forgiveness and by honoring their daughter’s life with a national snowsports safety campaign.
        Their story is a testament to their grace, their love of skiing and snowboarding, and their passion for keeping the sport safe for all.



        PG. 36                                                  PG. 44
        KOTTKE END OF SEASON SURVEY:                            BURSTING THE CONTENT MARKETING BUBBLE:
        PRELIMINARY RESULTS FOR 2016-17                         WHY CONTENT SHOULDN’T TRUMP BRANDING
        BY DAVE BELIN                                           BY DANIELLE KRISTMANSON
        In a familiar narrative, early Kottke data for the 2016-17 season shows   Everyone has jumped on the content marketing bandwagon, churning
        that despite variability in snowsports visitation from one region to   out material on every conceivable social media channel. But is your
        the next, the industry fared well overall, with increases in total visits,   brand—and your meaningful connection with your consumers—getting
        operating days, and season passes sold.                 lost in the shuffle?
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