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Drifts

Scottsdale, Ariz. In a special presentation about the document,
Michael Berry, NSAA president, and Nate Fristoe, director of
operations for RRC Associates, described several over-arching
and hard-to-reverse realities affecting the industry in dramati-
NSAA Releases Path to Growth Supplement cally different ways than in the past 20 years.
Enclosed with this issue of the Journal is an important sup- Among these factors are shifting demographics, a decline
plement that outlines NSAA’s perspective on factors currently in participation, climate change, consolidation, revenue man-
influencing the snowsports industry. This resource, The agement, product development, reliance on pre-sold products,
Path to Growth: Facing the Challenges, outlines key issues the and a flat trend in the number of first timers taking a lesson.
industry needs to address over the next few years. The Path to Growth summarizes each issue, lays out
NSAA unveiled this blueprint for the ski industry at the key challenges, and points out the areas of opportunity,
its National Convention and Tradeshow, held May 5–8 in making it a must-read for anyone involved in the industry.

NSAA DATE KEEPER

AUG 20–23: Fall Education Seminar, Devil’s Head Resort, WI OCT 3: Fall Education Seminar, Hood River, OR
(with the MSAA Summer Meetings & Tradeshow)
OCT 5: Fall Education Seminar, Squaw Valley, CA
SEPT 12–14: Fall Education Seminar, Sunday River, ME
(with the New England Summit Tradeshow & Educational Conference) OCT 12: Fall Education Seminar, Snowbasin Resort, UT
SEPT 18–20: Fall Education Seminar, Camelback, PA OCT 17: Fall Education Seminar, Ski Santa Fe, NM
(with the ISKINY/PSAA Expo)
OCT 19: Fall Education Seminar, Copper Mountain, CO
SEPT 21: Fall Education Seminar, Massanutten Resort, VA
(with the Southeast Ski Areas Association)

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4 | NSAA JOURNAL | SUMMER 2017