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Collection of additional surveys and updates of numbers NSAA and RRC Associates would like to thank all
continues through the final report, which NSAA will release the ski areas that have contributed information through
soon. Final numbers are anticipated to change slightly from their survey responses, and encourage all ski area oper-
the information in the preliminary report; the final report ators to track and submit their numbers to the study in RYAN SOLUTIONS + INNTOPIA + DESTIMETRICS
will also cover additional topics and issues from the study. future years.
Smarter marketing.
Figure 7: Season Pass Unit Sales & Average Visits per Pass: 2016/17 vs. 2015/16

Optimized commerce.
Average Season Passes Sold Average Visits per Pass
2016/17 2015/16 % Chg 2016/17 2015/16 % Chg
Better intelligence.
OVERALL 10,055 9,145 10.0% 9.8 10.6 -7.6%

Northwest 5,535 5,641 -1.9% 14.2 12.2 16.3%

Southeast 3,692 4,179 -11.6% 10.9 10.6 2.6%
For the last decade Ryan Solutions, Inntopia, and DestiMetrics have brought ski
Midwest 2,692 2,713 -0.8% 10.7 9.9 8.2% resorts to the forefront of innovation and technology. Now, combined under one
roof, we’re taking our platforms to the next level and enabling resorts to generate
Rocky Mountain 23,246 19,897 16.8% 8.7 10.4 -15.9%
more demand, convert more bookings, sell more tickets, and understand
Pacific Southwest 11,938 10,545 13.2% 8.9 10.3 -14.1%
performance better than they ever thought possible.
Pacific Northwest 12,889 12,008 7.3% 10.8 10.4 3.7%

Figure 8: Number of Operating US Ski Areas, 1992/93 to 2016/17

Note: A regional breakout of operating resorts is not available prior to 1993/94.

800
735 735 727 709
700 674
622 611
600 591 569 546 529 518 520 519 521 509

500 35 35 35 507 38 36 503 489 493 490 494 492 478 485 481 473 471 486 474 478 470 470 464 479
41 43 41 38 40 34 35 36 35 35 35 38 38 39 39 39 38 37
40 40 39 39 40 40 39 39 39 37 37 33 34 38
400 91 93 94 91 90 90 94 39 41 38 37 36 37 37 35 37 38 38
90 93 92 96 94 92 93 93 96 93 96 93 96 94 94 93 94
300 137 134 135 151 145
143
135
140 136 135 135 135 122 120 119 116 115 120 119 119 120 119 113 118
200
64 65 68 63 60 57 56 56 56 55 55 55 53 54 54 51 53 53 51 50 49 48 47 46
100 150 146
150 140 142 141 137 129 132 133 134 134 134 139 138 134 135 141 137 138 139 138 135 146
0
1982/83 1983/84 1984/85 1985/86 1986/87 1987/88 1988/89 1989/90 1990/91 1991/92 1992/93 1993/94 1994/95 1995/96 1996/97 1997/98 1998/99 1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17

corp.inntopia.com/nsaa
Northeast Southeast Midwest Rocky Mountain Pacific Southwest Pacific Northwest

42 | NSAA JOURNAL | SUMMER 2017