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the information on a printed card and sent it free of charge The Worn Wear initiative is one of several programs that
to the customer so they could take it with them for reference, have earned Patagonia an almost cult-like following among
and not pay a fortune in data consumption abroad. consumers who increasingly choose to spend their money
with companies that hold to similar values.

2. Take a stand.

In an increasingly complex world, a few brands have
taken a stand in ways that have propelled their brand in
meaningful ways. Adopting an ideology—not just in their
marketing, but in their business—has long served Patagonia
in ways that have clearly positioned them as environmental
stewards of the earth. The brand’s Worn Wear campaign
is an excellent example of the company’s commitment to
recycling and sustainability. Using the tagline—Buy It
Used, Wear It, Trade It In, Rinse and Repeat—the program
welcomes donations of gently used Patagonia garments and
provides credit for future purchases to anyone who contrib-
utes apparel to the campaign. By recycling used Patagonia
garments, the company’s environmental message extends Patagonia’s Worn Wear campaign offers incentives for
to its advertising, through its social content, to grassroots recycling Patagonia garments, including credit for future
purchases. The company actively supports environmental
activations, and even to its sponsorship of large content
causes, and it makes sure its customers know it.
initiatives in the form of environmental films.

THANK YOU!

Cheers to all of our resorts for 15 great
years of partnership. Our team is proud
to provide your guests with trail maps
when they need them most!

MOUNTAIN GROUP

www.allovermedia.com | 800-525-8762

SUMMER 2017 | NSAA JOURNAL | 47