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A P U RP O S E FU L ,
C O N S I S T E N T ME S S A GE

What does all of this mean for ski resort marketing in the LEITWOLF
future? We think the path is clearly revealing itself. We’re
done with content for content’s sake. We’re focused instead A STEP AHEAD
on content—and a plethora of other marketing strategies—
designed with a specific brand purpose in mind.
In addition, our research uncovered one overarching
rule that applied to virtually all of these successful brands,
regardless of which strategy they chose. They were relent-
lessly consistent. In some instances, the strategy they chose
was perhaps less important than the reliability in which they
applied it. The message was clear: if you want to come out of
the content bubble unscathed, stop letting your brand be a
one-hit wonder.

Danielle Kristmanson is partner/creative director with Origin
Design + Communications, a strategic marketing, creative, and
Poler is a brand that epitomizes the outdoor hipster lifestyle,
helping define and unify an entire culture. communications firm specializing in mountain sports and resort
tourism based in Whistler and Montreal, Canada.

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With unparalleled access to content, creative, and production experts in LEAD GENERATION LEITWOLF breaks through with innovations like a muscular Tier 4 final compliant
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others will work for years to even approach. And by then we’ll have moved on.
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50 | NSAA JOURNAL | SUMMER 2017