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Marketing

INDUSTRY’S
BEST

2 0 16 – 2 0 17

NSAA HONORS SEVEN RESORTS

WITH 2016-17 MARKETING AWARDS

REBECCA AYERS, EDITOR

ONE OF THE MOST REWARDING THINGS NSAA does at the Lasting more than a year, the campaign encompassed
end of each snowsports season is recognize the success of its numerous aspects of an annualized marketing effort that
member ski and snowboard areas for their marketing efforts included social media, videos, advertising elements, PR,
that ultimately help grow the sport. and ongoing community involvement. In addition to all
This year NSAA recognized seven ski areas for manner of traditional ad placements in national, regional,
their exceptional marketing programs for the 2016- and local media outlets, the resort engaged unprecedented
17 season. The winners were announced at a special social media buzz before, during, and after the races. The
awards presentation May 7 during the NSAA National
Convention and Tradeshow in Scottsdale, Ariz. The
sponsor of the Marketing Awards program was Inntopia,
a leading innovator of advanced reservation software for
the snowsports industry. The company is headquartered in
Stowe, Vt.
The marketing awards submissions from areas large and
small never fail to impress (and entertain) the judges—who
this year were Michael Bisner, VP of business development
for MWRC Internet Sales, and VP of sales and marketing
for Body Glove Winter Products; Kristen Lummis, owner
and writer of www.braveskimom.com; and Mike Lewis,
director of brand activations and digital strategy at
Killington Resort/David Young
ZEAL Optics.
Here is a look at the winning programs.

BEST OVERALL MARKETING CAMPAIGN
KILLINGTON RESORT, VT.

Killington’s sweeping marketing campaign for the
Women’s Alpine Ski World Cup it hosted over the 2016 Killington Resort’s year-long marketing campaign for the
Thanksgiving weekend culminated in one of the highest- Women’s Alpine Cup helped net a huge turnout: 30,000 people
attended events in ski racing history in North America who flocked to the area over one weekend to cheer on the
world’s fastest female alpine racers.
and resulted in priceless PR value for the resort.

54 | NSAA JOURNAL | SUMMER 2017