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I: Dave Belin, director of consulting, RRC Associates, delivers preliminary Kottke numbers to the crowd. J: During the session on how Jackson Hole and Squaw Valley
handled separate crises at their resorts, the Aspen team playfully donated beers to the attendees, providing some much-needed levity during very serious discus-
sions about industry crisis management. K: Alta’s legendary GM, Onno Weiringa, accepts the SKI Magazine Hero of Sustainability Award. L: Jerry Blann, Jackson
Hole Resort president (left), and Andy Wirth, Squaw Valley | Alpine Meadows president/CEO, helm the session, “Anatomy of a Crisis: Analyzing Ski Area Response in
Extraordinary Times.” M: Accepting the Conversion Cup for Mission Ridge is the resort’s GM, Josh Jorgensen (left), and marketing director, Tony Hickok. N: NSAA
President Michael Berry (left) and RRC Associates Managing Director Nate Fristoe deliver a powerful message during their co-keynote presentation, “The Path to
Growth: Facing the Challenges.” O: NSAA President Michael Berry (left) accepts the Lifetime Achievement Award from longtime friend Tim Silva, VP/GM at Sun Valley.
P: Safe sun: Snowbird Marketing Director Dave Amirault keeps one of his resort’s sunscreen packets (labeled “the other type of protection”) in his wallet. Photo by
Dave Gibson. Q,R, S: The band, the barbecue, and the “beer burrito” packing cold ones made for a great time at the final night party. Group photo by Dave Gibson.

SUMMER 2017 | NSAA JOURNAL | 69