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Drifts

SKI Magazine; the National Safety Awards, sponsored by
Safehold Wells Fargo; the National Marketing Awards,
sponsored by Inntopia; and the Conversion Cup Challenge,
sponsored by HEAD Wintersports.
The GOLDEN EAGLE AWARDS recognize areas for their
programs and projects that actively address environmental
Deadlines Approach for NSAA National Awards issues. These are the highest honors bestowed on a resort for
Organizations honor what they value, and NSAA places a environmental performance.
premium on recognizing excellence among its many mem- The CONVERSION CUP CHALLENGE recognizes a ski area
ber resorts. We encourage you to submit an application on that is leading the way each year in developing and applying
behalf of your resort for one (or more) of NSAA’s prestigious innovative teaching techniques, leveraging the ever-improv-
national awards to celebrate your area’s successes and reward ing beginner equipment available, and finding ways to get the
its achievements. entire resort involved in converting new skiers and riders.
Now is the time to start putting together materials for The MARKETING AWARDS recognize the best area programs
your submissions in the following categories: the Golden across several key categories that are critical to an area’s success,
Eagle Awards for Environmental Excellence, sponsored by including the use of mobile technology, video, direct marketing,
social media, families, and campaigns to
NSAA DATE KEEPER bring new skiers and riders to the sport.
Last but not least are the SAFETY
JAN 17–18: Western Winter Conference & MAY 8–11: Rocky Mountain Lift Association AWARDS, which recognize the best area
Tradeshow, Steamboat, CO (RMLA), Grand Junction, CO
programs that address safety as well as
JAN 31–FEB 1: Eastern Winter Conference & MAY 15–18: Ski Area Vehicle Maintenance
Tradeshow, Mount Snow, VT Institute (SAVMI), Grand Junction, CO resort-developed programs aimed to
MAY 5–8: NSAA National Convention & JUNE 21–23: Downhill Bike Park Summit, educate kids and their parents about safe
Tradeshow, Scottsdale, AZ Northstar, CA
lift riding techniques.

INNTOPIA + RYAN SOLUTIONS

Smarter marketing.

Better commerce.

More revenue.

With commerce and marketing under one roof,
the combined technologies of Inntopia and

Ryan Solutions give ski areas and resorts the
ability to generate more demand, convert more
bookings, sell more tickets, and understand
their guests better than ever.

corp.inntopia.com/nsaa

4 | NSAA JOURNAL | WINTER 2017