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spend less time searching for information and more time options bring augmented reality (AR) to the slopes. With
enjoying their vacation. Vail Resorts continuously seeks RideOn’s virtual maps and highlighted points of interest,
innovative ways to serve our guests, and Emma will offer you’ll never get lost. You can record your time on the slopes
a seamless way to connect with information they need, with RideOn’s camera, then share your experience on
exactly when they need it.” Facebook LIVE with online friends. RideOn adds an extra
For ski areas that may not have the resources of Vail layer of fun to the mountain with games where you can ride
Resorts, companies like Satisfi Labs are building AI chatbots through a virtual slalom track, or chase your favorite athlete
to leverage collected data about guest behaviors to proactively down the slopes.
predict the products and services they might want next. The RideOn MOHAWK helmet also adds hands-free
According to Courtney Jeffries, Satisfi’s vice president operation, a 4K video camera, hi-def headphones and micro-
of sales and customer success, the Satisfi Labs AI-driven phone, a Friends locator, 3D maps with navigation, a virtual
Customer Decision Hub is designed to give a ski area a 360- SOS button to request assistance from resort rescue, and stats
degree view to deliver AI-driven insights that can be actioned to view real-time speed, heart rate, temperature, wind speed,
in the moment on any channel—at the front-desk, on the and more.
phone, or online. It also provides the power to create person- The retail side of the ski industry is also currently
alized marketing offers and campaigns on purchases based testing out AI skis and boots. Elan claims it’s building the
on past buying experience as well as rapidly alert customers world’s first-ever smart alpine ski, and unveiled a proto-
to suggest services that are only minutes away, or inform type of its Smart Ski technology at the 2018 IPSO trade
customers that support is nearby, she says. show in late January. Show participants were able to test
out the model and, according to an Elan press release,
Smart Skiing “Through the sensation of skiing movements, the Smart
Ski captured immediate data and recorded on a nearby
AI is having an impact on all areas of the ski industry, not computer screen.”
just at the resorts but also in the hard and soft goods arena.
What consumers wear will impact how they interact with the
resort—and their overall experience.
The most prevalent wearable is the Apple Watch. The
daily IT newspaper Digitimes predicts that Apple Watch sales POINTMAN
in 2018 will be 20 million units. In March 2018, Apple an- BADGE
nounced that athletes would be able to use the Apple Watch PRINTER
Series 3 to track their snow sport-specific activities, including
recording runs, seeing vertical descent and other key stats, USER-FRIENDLY 2013-14
Simplicity is built into the design,
and contributing “active calorie measurements directly to the operation, and user interface.
Apple Watch Activity app.”
MOBILE ACCESS OPTION
As a result, a number of developers have begun taking Design and print right from your
advantage of the wearable’s built-in GPS and altimeter, with smartphone or tablet. POOL PASS
apps like snoww, Slopes, Squaw Alpine, Snocru, and Ski FAST PRINT SPEED
190 cards/hour (full-color, single-
Tracks now offering features such as total vertical descent and sided), and up to 140 cards/hour
horizontal distance, number of runs, average and maximum (full-color, dual sided).
speeds, total time spent on the slopes, and calories burned. COMPACT
Lightweight design with the small
Moreover, these Apple Watch apps will be able to auto- footprint allow you to operate the
matically pause and resume, and wearers will be able to use Nuvia card printer where you need
it most.
their skiing and snowboarding activity toward their activity
IDEAL FOR:
goals. And for a more holistic sense of fitness, all workout -Name Badges
data will be recorded to the Health app on a paired iPhone. -ID Badges
-Access Control Cards
This new update also comes with Siri functionality, which -Bank Cards
-Gift Cards
means you can now start apps like Slopes and snoww to track -Loyalty Cards
your mileage using just your voice. -Membership Cards
If you don’t have an Apple Watch, you could use the 1.800.822.9539 www.thecawleyco.com
RideOn Ski Goggles or RideOn MOHAWK Helmet. Both

CONVENTION 2018 | NSAA JOURNAL | 31