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“Our Smart Ski technology is a reflection of Elan’s lead- in how we go about our daily lives. When we start making No risky up front payments, painless
ership in innovation,” states Melanja Šober, head of product things intelligent, it’s going to be a major engine for creating NEVER TOO LATE TO
management for Elan’s winter division, in a press release. “As new products and new services as well as knowing exactly HAVE BEST IN CLASS implementation and the only
consumers are connected across every touch point of their what guests want, even before they do. e-commerce software backed by
daily lives, it’s an advancement not only for Elan, but also for As we move forward, some will welcome the new era of E COMMERCE a company solely focused on lift ticket
the ski industry to connect technology between the skier and smart things. Others will pine for the days when a chairlift was pricing and marketing performance.
their skis.” simply a chairlift. Either way, smart technology has arrived. WITH CLOUD STORE
For ski and snowboard boots, PIQ Robot bills itself as
“Sport Intelligence.” A PIQ Robot uses a movement tracking Resources BY LIFTOPIA
advanced sensor system and analyzes the motion of your ski “Smart Ski Use Case,” http://wise-iot.eu/2017/04/20/smart-ski-use-case
runs. The company has partnered with Rossignol to show “What Consumers Really Think About AI: A Global Study,” https://www.
users turns, jumps, speed, and distance, which you can pega.com/ai-survey
then compare with other users on the same run and in their LiftDigital™, https://alpinemediatech.com
online community. Although this looks to be targeted toward Alexa Skill Kit, https://www.alexaskillstore.com
athletes, it could eventually be expanded to assist beginners RideOn Augmented Reality, https://www.rideonvision.com/new
in learning the sport. PiQ Robot Sport Intelligence, https://piq.com/ski

What’s Next? Samantha Rufo is the president of nxtConcepts Marketing
Media, where she has successfully managed hundreds of market-
Whether we realize it or not, AI and IoT has been quietly ing campaigns using both traditional and new media. She also
taking over many of the everyday things humans do, many is a published author, an active and outspoken public speaker on
times for the better. This isn’t just about money savings, or interactive marketing and technology, and a longtime volunteer
hardware and software—it is a huge and fundamental shift for a variety of local, regional, and national organizations.

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32 | NSAA JOURNAL | CONVENTION 2018
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