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NSAA Awards Reception

Saturday, May 5 Marketing Awards
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In its 19 year, the NSAA
4:00 – 5:30 p.m. Marketing Awards program has evolved to reflect the technological
innovations and changes that every ski area marketer is faced with.
BANY O N 1 & 2 Even though only one winner is chosen per category, the awards
celebrate all of the applicants’ efforts, their amazing creativity, and
their great ideas for promoting skiing, riding, and the mountain
NSAA would like to thank all the areas that submitted entries for the lifestyle. We applaud your efforts!
National Golden Eagle, Marketing, and Safety Awards. Come join With seven categories, area marketers compete for:
your fellow industry brethren to celebrate the 2017–18 season and 1. Best Use of Mobile Technology (app, advertising,
the innovative environmental, marketing, and safety initiatives that geolocation)
NSAA member areas and resorts rolled out for the season at the 2. Best Social Media Campaign (area- and/or user-
NSAA Awards Reception. generated content)
New this year, the reception brings together all three awards 3. Best Use of Video (online, broadcast, branded and/or
programs. This is the 25 Anniversary of the Golden Eagles, too, user-generated)
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and NSAA will pull out all the stops to create a fun, exciting event 4. Best Learn to Ski & Snowboard/Bring A Friend
to recognize the progress member areas have made in creating Campaign (leveraging LSSM/BAF programs)
sustainable businesses that continue to thrive. 5. Most Unique Campaign (different and effective)
Don't miss this chance to learn about the great work, creativity, 6. Best Overall Marketing Campaign (500,000+ skier visits)
and innovation from areas across the country. The awards reception 7. Best Overall Marketing Campaign (Less than 500,000
is a great way to round out day two of the Convention before you skier visits)
head to the beach for sun, sand, water, and a fabulous closing night
party. See you there! Safety Awards
Every year, areas of all sizes put
Golden Eagle Awards in a tremendous amount of time and energy toward their safety
The Golden Eagle Awards for Environmental programs. These efforts take many forms, from employee-oriented
Excellence, established by SKI Magazine in education and training programs to guest-facing education and
1993, are the highest honors bestowed on a awareness campaigns. With six NSAA Safety Award categories,
resort or individual for outstanding achievement area marketers are competing for recognition in the following
in environmental performance. categories for programs that are helping to keep skiing and
Resorts big and small can have a huge impact on raising snowboarding as safe as they are fun:
the bar in resort operations to achieve sustainability. Thanks to • Best Overall Safety Program (500K+ visits)—recognizing
SKI Magazine for its longstanding commitment to recognizing the most exceptional, comprehensive, and effective approach
and sharing the contributions of these ski industry sustainability to establishing a culture of safety at a resort with 500,000
leaders. NSAA also thanks all of the ski areas who have applied visits or more annually.
this season and over the past 25 years to make this awards • Best Overall Safety Program (under 500K visits) —
program successful and meaningful. Here are the award recognizing the most exceptional, comprehensive, and
categories for 2017–18: effective approach to establishing a culture of safety at a
• Golden Eagle Award for Environmental Excellence— resort with less than 500,000 visits annually.
honoring a ski area program for overall environmental • Best Employee Safety Program—recognizing the most
achievement and leadership in sustainability. exceptional and successful initiative(s) to increase the safety
• Hero of Sustainability—recognizing a ski area employee and education of a resort’s employees.
who goes the extra mile and makes an impact—big or small— • Best Guest Safety Program—recognizing the most
that influences company policy, or employee or guest action, exceptional and successful initiative(s) to increase the safety
toward improved sustainability. and education of a resort’s guests.
• Climate Impact Award—new this year, recognizing impactful • Best #RideAnother Day Safety Program—recognizing the
action taken toward climate change solutions through most exceptional and successful resort launch of the NSAA
partnerships, mitigation, adaptation, or advocacy. national #RideAnotherDay initiative.
• Innovator in Sustainability—also new, celebrating innovation • Safety Champion—recognizing a resort employee who
by a ski area or individual whose creative approaches can raise shows exceptional dedication and enthusiasm toward
awareness and inspire others to take action. educating and promoting safety to guests and employees.

C36 | CONVENTION 2018 | NSAA JOURNAL