Page 59 - NSAA 2017 Fall Journal

Free Skiing History For Your Season Pass Holders

This season, the International Skiing History Association ISHA will provide each participating resort
(ISHA) is offering a new benefit for resort season with the materials needed to send the offer to your
passholders: a free one-year digital subscription to passholders by email, including a registration
Skiing History, ISHA’s bimonthly journal. The awareness- link and a unique promo code, so you can track
raising program provides 12 months of complimentary the results.
access to the digital archives at http://skiinghistory.org, To learn more or to get your code and marketing
where every new issue of the magazine is posted upon materials, please contact Kathleen James, ISHA
publication. The archives also contain seven years of Operations Director, at 802.366.1158 or kathleen@
back issues. skiinghistory.org.

heritage,” says Tim Silva, Sun Valley vice president/ grainy ski films, these could be attractive subjects for the
general manager. “I constantly notice our guests stopping Millennial generation as they seek to learn more about
to admire photos and memorabilia, whether it is Ernest how their favorite winter sport has evolved into what we
Hemingway writing, For Whom the Bell Tolls, or Clint experience today,” Towle says.
Eastwood receiving a film festival award. I think most “And remember, to a Millennial, Bode Miller may
people are looking for a strong sense of place in their seem old and to them represents ski history. I do not
travels, and we try to preserve and foster a connection to think history is lost on the Millennial generation, I
those things that make the resort so special.” simply believe we have not caught up to their more recent
Cranmore Mountain Resort in New Hampshire honors history, and instead sit in the comfort of our heroes and
the life of the late Austrian Hannes Schneider, a mountain stories from before our time, the ones in black and white
soldier from World War I, later jailed by the Nazis, who
then emigrated to the New Hampshire White Mountains
in 1939 to revolutionize ski instruction. Cranmore’s Hannes
Schneider Meister Cup combines the best of skiing today
with the warm nostalgia of yesterday.
Dual GS races on Cranmore’s lower intermediate
terrain, a vintage skiwear fashion show, torchlight parade,
and ice carving competition help fund the New England Ski
Museum in Franconia, NH.
Oregon’s Mt. Ashland is also steeped in skiing history.
Opened in 1964, it has been a nonprofit community ski
area since 1992, when the community saved the area
from closure.
An annual ski patrol fundraiser called Bavarian
Night remains the most popular event for the ski area and
celebrates the long and storied history of Mt. Ashland’s ski
patrol. Mt. Ashland celebrated its 50-year anniversary in
2014 with a commemorative book called, Mt. Ashland 1964-
2014, 50 Years of Family Alpine Fun. It is full of fascinating
stories, people, and images that describe the history of the
ski area over the years. Courtesy Cranmore Mountain
“I believe the way to connect the younger generation of
skiers and riders with the rich history of the sport is to really
focus on just how cool this sport was at the time and remains
to this day,” says Hiram Towle, Mt. Ashland’s general manager. Dressing up in vintage ski clothing is a fun part of the annual
“There is an attraction among younger generations Cranmore Mountain Hannes Schneider Meister Cup, a weekend-long
celebration of ski history, complete with ski races, an ice carving
to all things ‘retro.’ Whether you are talking about old contest, silent auction, and a ski history presentation.
school leather and wood ski gear or 1980s ski fashion and

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